We live in a world of quotes.  We scroll endlessly through Instagram liking, saving, and sharing the words that resonate with our core being, our emotions, or the person we aspire to be.  We’ve all read a quote and thought “that’s so me” or “OMG yes!”  We collect them on vision boards and screenshots that fill up our phone’s memory.  We hope that they affect our lives in a way that inspires us to make a change or take an action. 

How often has a quote, a movie line, a snippet from a YouTube video actually prompted you to do more than realize you need to take action?  Have you ever actually taken that action?

We crave inspiration.  We desperate for motivation.  But all too often, we don’t know what to do with it.

Quotes don’t work unless you do.

If you’re anything like me, and I’m guessing a lot of you reading this are, you’ve realized the need to do something hundreds, maybe thousands, of times, but have not taken the action consistently enough to make a change stick. 

Action is hard. 
Change is hard.  
Discipline is hard.  
Focus is hard.

Every great outcome should be hard. 

Building a brand is hard.

These are lessons that I keep learning over and over again.  I can’t seem to always grasp it.  This journey started a year and a half ago with a Culture Quest, which will be explained further in an upcoming post.  Since then, the adventure has evolved into the brand you see today, Primal Domain Outfitters, LLC.

In the past 12 months, I’ve learned some important lessons; lessons about myself and about business.  Through this platform, these lessons will be shared with you, the triumphs and achievements along with the failures and growth moments.  Topics will include posts about the creation of Primal Domain, give insights to behind the scenes brand and product development, highlight ongoing conservation efforts, feature interviews with athletes, entrepreneurs, and influencers, and attempt to feed your soul in a way that leads you to find life within your life.

Primal Domain’s vision has changed several times over the last year.  Each change has been a step in the ongoing evolution of the brand.  That evolution will never cease.  Primal Domain, like myself, and like every single one of you, will be ever evolving.